BITTEREINDER have released the music video for their latest single, KARONGELUK, which was released in August 2019.
Featuring classic self-reflective conscious lyrics laced with intertextual references, a big ‘bons’ chorus and plenty of synths, KARONGELUK is a fresh new offering from the South African rap-electro powerhouse that is both familiar and challenging.
Directed by Louis Minnaar, the production and animation of the video took around one month to complete.
Depicting a devastating car crash frozen in time, Louis came up with this frozen, timeless setting which then became a canvas onto which a lyric video could be projected. The end result is a mix between a simple lyric video and a stylised 3D animated sequence.
Car accidents remind us of how temporary all of our lives’ journeys can be. Many of us have lost loved ones suddenly or unexpectedly, and each of those moments becomes a lens through which to view the precious moments that we are currently living. As Ursula K. Le Guin wrote: “What is most mortal is most alive.”
Get it online
Buy / Stream KARONGELUK