Bringing “Off The Wall” to life featuring live musical performances by local and international acts, as well as art installations, workshops, open skate sessions, a local community street market and more.
House of Vans announces its latest destination arriving to Johannesburg, South Africa from August 22 – 25, 2019, at 1 Fox, Newtown. Vans will revolutionize the building into a cultural hub celebrating art, music, action sports and street culture bringing the Vans “Off The Wall” spirit to life. With an array of curated programming free to the public, this unique pop-up experience will be South Africa’s biggest House of Vans experience to date.
“Johannesburg is known for its cultural diversity and has strong roots in art, music and skateboarding,” says Warren Talbot, Vans Marketing Manager, South Africa. “House of Vans is the physical manifestation of the Vans brand and this is a great opportunity for our consumers to immerse themselves into our brand pillars.”
The House of Vans Johannesburg pop-up will kick-off Thursday, August 22 with a line-up of acts, some which include Gemini Major, Ray Barbee, PATRICKxxLEE and Gina Jeanz. Throughout the weekend, House of Vans will showcase several local musical talents from across the country including the likes of Desmond and The Tutus, Bye Beneco, Marena Leraba, Riky Rick, DJ Speedsta, Stilo Magolide, Batuk and DBN Gogo. Two international acts are set to headline the mainstage on both Friday, August 23 and Saturday, August 24.
House of Vans wouldn’t be whole without skateboarding, so Vans have partnered with local heroes Baseline and Skate Society Soweto, alongside UK-based company Yardsale to help curate a unique indoor skatepark. The open skate sessions will be available at scheduled times for the duration of the weekend along with Vans’ signature girls skate clinics and board building. The skate sessions will culminate in a “cash for tricks” contest on Saturday afternoon.
House of Vans Johannesburg will offer an extensive array of art programming including installations and workshops by some of South Africa’s finest. Furthermore, an exhibition will be dedicated to the history that highlights the skateboarding heritage and evolution of Session Magazine over the years.
Those attending House of Vans Johannesburg will also see some of the country’s most creative talents with a curated Community Market hosting the likes of DEAD. Clothing, Baseline, Khaya Records, Sk8 Shades, Sealand and Roastin Records, where they will showcase and retail their artistic ingenuity, and connect with event guests. Attendees can also expect flash tattooing from Palm Black and a barbershop pop-up from Legends Barbers among the many experiences available at the event.
Free and open to the public – you just need to register
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
About House of Vans
The House of Vans is where “Off The Wall” lives. It’s a place where imagination lets loose over concrete bowls, art installations, workshops and concert stages, inspiring every person who runs, rolls, or stomps through its door. With permanent spaces in Chicago, Illinois and Waterloo, London, as well as pop-ups around the world, the House of Vans is home to the creativity that moves us.
Vans, “Off The Wall” Since ’66